SUNTREE
Weekly View · WK27–WK31Amazon Advertising · Action Dashboard

Weekly Performance Pulse

Most recent week first, with five-week context and concise operating guidance.

View week
Selected Week Snapshot
Marketplace Sales
Ad Sales
Organic Ratio
Total ACOS
Total ROAS
Ad Spend
Sponsored CTR
Conversion Rate
Five-Week Sales Context
Marketplace, ad-attributed, and organic sales for the reporting window.
Selected Week Mix
How selected-week sales split between paid and organic.
Weekly Manager Readout

Five-Week Trend

Demand, mix, and efficiency context across WK27–WK31.

Organic Ratio vs Marketplace Sales
Organic mix should be read alongside organic dollars and total demand.
Mix-shift read: WK30’s 60.48% organic ratio looked strong, but marketplace sales were only $74. WK31 sales expanded to $351 while organic dollars increased only to $60, pushing the organic ratio down to 17.08%. The lower ratio reflects paid-led growth, not organic deterioration.
Efficiency Check
Total ACOS and ROAS for weeks with active sales.
Efficiency read: WK31 produced the strongest scale and held Total ACOS at 4.99% with 20.03x Total ROAS. The account has room for controlled expansion; blanket bid reductions would risk suppressing momentum.
Weekly Table
WeekMarketplaceAd SalesOrganicOrganic RatioTotal ACOSTotal ROASCVRCommentary
Source note: the screenshot’s first date header appears as “06/29 - 06/05”; this dashboard interprets WK27 as 06/29 - 07/05 to preserve the Monday–Sunday sequence.

Next Week Focus

Priorities tied directly to the latest reported week.

01

Scale the efficiency core carefully

WK31 produced $291 in ad sales at 6.02% sponsored ACOS. Increase budgets where campaigns were budget-limited, but preserve target-level controls.

  • Raise only proven SP budgets.
  • Monitor spend and sales daily.
  • Pause expansion if ACOS moves above the operating range.
02

Create a separate growth test lane

All spend is concentrated in Sponsored Products. Keep the efficiency core intact while reserving a small test budget for incremental reach.

  • Launch a limited Sponsored Brand Video test.
  • Use one clear creative angle per test.
  • Judge early performance on CTR, CVR, and assisted sales.
03

Grow organic dollars, not just organic ratio

Organic sales improved from $45 to $60 in WK31, but paid sales drove most of the total lift. The goal is to carry more of that demand into organic revenue.

  • Review conversion drivers on top ASINs.
  • Protect ranking on converting queries.
  • Track organic dollars alongside mix.
Improvement Areas

Budget Control

Use gradual increases rather than a broad account-wide jump. Keep a practical Total ACOS operating range near 6–10% while the account is still small.

Channel Mix

Sponsored Products generated 100% of spend. Add one controlled upper-funnel test instead of changing the entire allocation.

Measurement

Evaluate next week on marketplace-sales retention, incremental ad sales, organic-dollar growth, and stable CVR—not on ACOS alone.

Next Week Target

Hold marketplace sales above $300 while keeping Total ACOS in a controlled 6–10% range.

The immediate objective is to retain WK31 momentum, add spend only to proven Sponsored Product campaigns, and run one small growth-channel test. A healthy week would combine stable paid efficiency with organic sales above $60.

Protect efficiencyControlled scaleTest SBVGrow organic dollars